Eli Goldberg

El Taco Background

Projects

Each project is paired with a detailed case study that walks through my entire process, from initial concept to final outcome.

SEPTA Store

SEPTA Store Logo

Design

Photography

Proj Management

The SEPTA Store is Philadelphia's transportation authority's official merchandise retailer selling SEPTA-branded shirts, hats, and much more.

For my 6-month co-op, I designed marketing materials promoting the store.

Kim's Dragon

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UX Research

App Design

UI + Ix

Kim's Dragon is a chinese food truck in Philadelphia, known for several dishes such as Sesame chicken and shrimp lo mein.

My team in my user experience design class spent a term researching and designing an app for Kim's Dragon customers.

El Taco

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UI Design

User Research

Redesign

El Taco is a locally owned and operated Mexican-inspired restaurant in the heart of University City in Philadelphia.

For user interface design class, I chose to redesign El Taco's website.

Airgas Calculator

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UI Design

Research

Collaboration

During my 6 month internship at Airgas, I designed a nitrogen calculator for industrial 3D printing.

Designing this calculator involved skills in UX/UI, as well as collaboration with developers and stakeholders.

STAR Scholars

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Research

Accessibility

Presentation

As a 2022 Drexel STAR Scholar, I created a research project in 10 weeks on a subject of my choosing.

Working with Drexel's Entrepreneurial Game Studio, I researched accessible game design for users with Autism.